Apr 24, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MKT 5700 - Healthcare Marketing (3)

Prerequisites: MKT 5570  -  Marketing Strategy . This course will provide students with an understanding of marketing strategies and practices within the healthcare industry. Concepts such as market segmentation, target market, product positioning, and new product development will be covered and applied to key components of the healthcare industry (e.g. pharmaceuticals, medical devices, health insurance and providers). The structure of sales and marketing organizations as well as ethical issues facing the industry when marketing its products and services will also be discussed.


Click here for the Spring 2022 Class Schedule