Apr 19, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4650 - Marketing Research (3)

Prerequisites: MKT 3210  and   . This course examines research methods and procedures for the conduct of studies leading to marketing decisions. Techniques of gathering and analyzing data related to advertising, sales, pricing, product, and distribution. Actual participation in the conduct of research studies in these areas will also be provided. All prerequisite courses must be completed with a grade of “C” or better.


Click here for the Spring 2022 Class Schedule