Mar 28, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MSCM 3595 - Public Relations Writing & Publications (3)


Prerequisites: MSCM 2400 , MSCM 2440 . (Fall, Spring) Public Relations Writing & Publications provides an emphasis on external communications.  Students will be able to create public relations strategies and plans for a variety of types of organizations.  They will produce press releases and brochures, assemble media kits, develop PSAs, design displays and choose media strategies to match campaign objectives applying fundamental techniques used by public relations professionals.


Click here for the Spring 2022 Class Schedule