Graduate School Course Catalog 2018-2019 [ARCHIVED CATALOG]
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BUS 5100 - Essentials of Marketing and Management for MBA (3)
Pre- or Co-requisite: Bachelor’s degree. Enrollment in this course requires permission of the Director of Graduate Programs in the School of Business. Essentials of Management and Marketing. The course is an introduction to marketing and management business principles for post-baccalaureate students. The course provides an overview and analysis of fundamental managerial and marketing functions and processes, to include organizational structure, market analysis, product development and distribution, and branding activities that influence effective decision making and implementation in organizations. Enrollment in this course requires permission of the Director of Graduate Programs in the School of Business.
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