Dec 10, 2019  
Graduate School Course Catalog 2018-2019 
    
Graduate School Course Catalog 2018-2019 [ARCHIVED CATALOG]

PEDG 5150 - Sports Marketing (3)


This course focuses on the concepts and practices that form the knowledge base necessary for effective decision-making in marketing the athletic product. Such issues as consumer behavior, motivation, learning and perception, marketing research, developing athletic strategies and tactical procedures to reach marketing goals will be introduced.


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